Nomophobia – Fear of being without your cell phone

A recent survey by Kelton Research (commissioned by T-Mobile) found out [statistically] how attached people really are to their phones (smartphones to be specific). This research led to some very interesting conclusions:   63% of surveyed Smartphone users would climb through the trash to find their lost cell phone 55% of surveyed women would rather leave home…

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The Importance of Customer Relations

Customer service and customer relations are two terms that people use interchangeably. However, good customer relations stem from good customer service. If your client is happy and satisfied with your work and response, then it is a sure way to not only grow your business, but maintain a lasting customer relationship. Customer Relations is a…

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Brand Management – Facebook vs. Twitter

Both Facebook and Twitter are powerful social media platforms that businesses should take advantage of to engage users in building brand visibility and a loyal customer base. Oftentimes, the marketing goals of these brands are similar; yet, to accomplish these goals there are two very distinct tactics depending on if it is through Facebook or…

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The Value of a Facebook Like

Most companies today realize the importance of having an active presence on Facebook as it offers many exceptional, low cost marketing opportunities for businesses of all sizes.  However, the question that Facebook hesitant businesses, as well as Facebook active companies for that matter, may be asking is how often do Facebook likes translate into actual…

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Marketing Psyche

First of all, what is marketing? How would you define it? Marketing is not only about getting your business or product name out into the world, but it is also about assigning a certain value to your product and creating a demand for it within your customer’s eyes. In my opinion, the most important aspect…

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Facebook: An Addiction or Tool

In today’s day and age, everything revolves around facebook. It is about increasing your friend count; it is about how many likes and comments you get on your profile picture. And most importantly, it is about checking into every cool place you go in order for your some seven hundred friends to know where you…

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Going Viral – More the merrier!

Building the image of a brand, and informing your target audience about the products and services you have to offer, is a daunting task in itself. It becomes all the more challenging in the absence of thousands and millions of dollars to spend on advertising campaigns, and giveaways for innovative contests. Is money everything? Isn’t…

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What makes the café down the street everyone’s favorite hangout?

Cafes are not just about catching up with friends, it’s also about getting out of that office or out of the house; getting a break from routine life to give the mind a quick refresher. For the solitary customer who visits a café to get some uninterrupted time to finish work, free Wi-Fi at the…

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Free WiFi can make an average salon very popular

What would a customer usually do while waiting for her beauty treatment at a salon? Strike up an idle conversation with one of the employees, or with another customer. She could also pick up one of the old magazines and get updated on stars’ romantic interests. Or maybe fish out her Kindle from her purse…

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Wavespot Wi-Fi Enabled Social CRM Helps Local Merchants Turn Customers into Facebook Fans

Local merchants can now easily benefit from social media marketing by getting “liked” for offering free Wi-Fi. More and more of these establishments have discovered the marketing power of social media tools, especially Facebook Fan Pages. With the Wavespot service local merchants — cafes, restaurants, salons, B&Bs, fitness shops, auto repair, etc. — can offer free Wi-Fi to…

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