Cross Channeling the Missing Piece of the Online Marketing Puzzle?

Online marketing through social networks has become a necessity for businesses to thrive. Among the many aspects of online social marketing, cross-channel messaging has been one that individuals have perfected, but businesses have not yet mastered (“Why Cross-Channel Messaging is Crucial to Reaching New Customers” http://mashable.com/2011/04/05/cross-channel-messaging/). George Schlossnagle, president and chief executive officer of Message Systems,…

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The Cost of a Facebook Fan

A little while ago I wrote about The Value of a Facebook Fan: An Empirical Review. The results shocked me (as I’m sure they shocked you) but recently I found an article on the Wall Street Journal that addressed the other side of the story—how much does a Facebook Fan Cost? Quickly I would like to…

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The Future of Advertising

I read a very interesting piece form eMarketer recently and I want to take a moment and share it with everyone. The piece, aptly titled Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011, has some interesting nuggets of knowledge worth discussing. eMarketer recently projected that social media marketing will reach $3.08 Billion…

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How to Create a Fantastic Facebook Fan Page

Many businesses and organizations have taken advantage of Facebook’s popularity, and the efficiency of social media, to promote awareness for their businesses –and for good reason. This year, Facebook has overtaken Google as the site most visited by US Internet users, and is again the top-searched term on the web, according a just-published study by…

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